What are the best event management companies

Dual degree in event management

If you were to take a look behind the scenes as a spectator or visitor to an event, you would probably be surprised how much work really went into planning the event in question. If the event manager has done everything right, the visitors don't get much more of all the effort and the extensive organization than the smooth running in front of the stage. In order to guarantee this, the event manager has to plan every little thing well in advance, have countless different processes and procedures under control and, in case of doubt, above all be able to get creative and improvise. This ranges from location scouting, price calculation and ticket management to aspects such as security, catering and personnel to marketing, decoration, parking spaces for visitors as well as billing and accounting.

Keep an eye on the small details

In order to really rise to the challenge and to become professionally successful, it is advisable to learn the profession "from scratch" and to acquire the necessary specialist knowledge in a corresponding course - and what would be better suited for this than dual event management Studies that directly combine theory and professional practice? Here you not only learn how to organize properly, how to communicate and negotiate with suppliers and partners, how to calculate costs correctly and how to best advertise and market your event, but you can also apply, try out and deepen these new skills immediately.

Dual courses of study in the field of event management

Since event is simply the English name for event, the (dual) degree is often also called "event management". At some universities it also runs under related or specialized names such as "event, trade fair and congress management" or international titles such as "marketing and event management". The latter is usually an indication that the course is completely or partially in English. There are also courses such as "Tourism and Event Management" or "Sports and Event Management", as these areas are closely interlinked. In addition, you can often choose the topic of event management as a specialization in a degree in business administration.

If you want to study event management as a dual course, you must of course first meet some requirements and should also have certain characteristics and skills. That is why we differentiate in the following between the formal and the personal requirements.

Requirements of companies and universities

In order to even be admitted to a dual event management degree, you usually need this first Abitur, the technical diploma or a comparable school leaving certificate.

If you already have the right degree in your pocket, the next step at some dual universities is an internal selection process in which the universities check whether you have the right motivation and personality in addition to your certificate.

Last but not least, you only have to get a training contract with a cooperating company from the dual university. Depending on the institute, however, there are differences in the process: It may be that you need a signed training contract in order to even be able to enroll for a dual event management course. At other universities, on the other hand, you are almost directly enrolled if you have signed the employment contract with the company.

Personal requirements

In addition to the professional requirements, there are of course some personal qualifications that you should definitely bring with you as a prospective event manager in order to be successful in the long term and to enjoy your job twenty years after starting your career. This definitely includes properties like Organizational skills, good communication skills, assertiveness, improvisational skills and creativity. A good understanding of numbers and a knack for marketing and commercial activities also play an important role. Since event managers actually have to take care of several things at the same time, the ability to multi-task is extremely helpful in this profession.

If you take a closer look at the specific contents of various event management courses, you will quickly find that there are both similarities and differences. Because even if the basic content is more or less the same, the specific curricula can vary considerably depending on the course and university. However, there is still a lot that can be said in principle. The event management course actually always includes business management knowledge, which is then related to the special circumstances of the event industry. This includes subjects like

These are then supplemented by subject-related modules that can vary depending on the orientation of the course, such as

  • Event management,
  • Public Relations / Public Relations,
  • Trade fair and exhibition management or
  • Budget planning.

Incidentally, many of the modules also contain legal content, as legal knowledge can later play a not insignificant role in your everyday professional life.

There are certainly not many industries in which communication plays such an important role as in the event industry. In addition to the above-mentioned content, there are also various soft skills, such as communication skills or presentation, on the schedule - but not only in German! Since the industry has a strong international focus, English plays an important role here as a key qualification. This is why the dual study program at many universities also includes English-language modules such as "Business Planning", "Leadership Skills" or "Marketing and new Media". Often one also finds the subject "Business English" on the curriculum.

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Salary (during the dual study)

One of the biggest advantages of the dual event management degree is definitely the fact that you get a salary while you are still studying. Because while your fellow students in full-time courses grapple with part-time jobs or have to rely on parental support, you are usually much faster on your own two feet and have a regular monthly income. This is not always enough to cover all running costs and expenses, but it will still significantly improve your financial situation during your studies. In addition: In addition to a fixed salary, many dual event management students receive other financial benefits, such as the company assuming the tuition fees, subsidies for housing costs, etc.

Of course, there are dual study programs in which you earn significantly more during your studies, but you don't have to gnaw on starvation, even during an event management degree. You will earn roughly between 600 and 800 euros in the first and 700 and 900 euros gross in the third year of your studies during your studies.

Dual studies are not just dual studies. There are different study and time models offered by companies and universities. If you are not yet familiar with it, you should definitely read our detailed guide Study models and our article too Time models read.

Career and professional prospects

As a trained event manager, you can be employed in many companies and positions. You can be a permanent employee, work as a freelancer for various clients or set up your own agency. Incidentally, a focus chosen during your studies can be the deciding factor in how your career will be shaped and developed after graduation. As a rule, most graduates start out as employed event managers, because so soon after graduating, they usually neither have enough money nor experience to set up their own company.

In addition, there is the fact that dual students benefit from a very good takeover rate: According to a study by the Association for the German Economy, over 80 percent of all dual graduates are taken on by their respective employees after their studies. This is mainly due to the high quality of the dual study program and the high level of qualification. The Federal Institute for Vocational Education and Training (BIBB) found this out in a company survey, according to which 97 percent of the companies are "very satisfied" or "satisfied" with the qualifications of graduates of a dual study program.

Where do event managers work?

However, if you are drawn to new areas and to other employers after graduating as an event manager, you can find work at communication and event agencies, the relevant specialist departments of companies, trade fair and congress organizations or operators of event venues (e.g. cultural institutions). Tour operators and city marketing offices are also an option - especially if you have already focused on tourism in your dual studies. This diversity, as well as the fact that events have meanwhile got around as a successful marketing tool, also ensure a good general job market situation for qualified event managers.

In any case, one thing is certain: As an event manager, you shouldn't get bored so quickly, because the range of tasks is as colorful as the event industry.

Did you know that ...

... there are more than 80 trade fairs in Germany alone that each time attract more than 100,000 visitors? This ranges from long-running hits like the Photokina or the Leipzig Book Fair to events like the Allgäu Festival Week.

... the concert with the most visitors of all time was that of Rod Stewart, which he gave at the Copa Cabana in 1994? In this context, there is talk of several million viewers.

... in the USA 1.8 million conferences are planned by event managers every year? That's 150,000 a month and more than 4,900 a day.