Why is this generation studying with music?

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Brief description

Music is passion. But music is also strategy, innovation and change. Many want to belong to the makers and decision-makers instead of being on the stage. The accredited music business course not only teaches the basics of business administration, but also specific knowledge of the music industry and the latest developments in the digital world. A special feature of the course is the practical orientation, which manifests itself above all in the so-called project workshop.

The aim of the training is to create a new generation of creative and innovative music managers who will lead the music industry into a new age.

Full-time study

6 semesters
Bachelor of Arts Degree is awarded by: Popakademie Baden-Württemberg

The highly application-oriented music business course qualifies specifically for the special needs of the music market in the digital age. It combines innovative approaches with basic business, economic and social science content and core music business skills. The combination of basic scientific teaching, the acquisition of methodological competence within the individual subjects as well as the job-related, practice-oriented qualification forms the unique profile of our graduates, who are therefore optimally prepared for the requirements in the music business.

In the project study it is possible to specialize in the following areas:

  • Artist development
  • Marketing and sales management
  • Business management
  • Community management
  • Digital innovation management
  • General or subject-specific higher education entrance qualification
  • Technical college entrance qualification or corresponding professional qualification with aptitude test, see leaflet on studying without a high school diploma
  • Industry-relevant practical experience
    The closer to the core business of the music business and the more extensive the practical experience, the better the chances of being accepted

12 weeks of compulsory internship in the 3rd and 5th semester

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Source: Popakademie Baden-Württemberg 2020

8 reviews from students

Best entry into the music industry

Music business

In fact, I can hardly say anything bad about this university and the course. Right from the start, you have the feeling that you are not alone - you get a fixed timetable and the joint courses with the musicians very quickly create a great sense of solidarity. At the university everyone knows everyone and that will help you immensely in your later professional life and you can read on within a ... field report

Practical study in class size

Music business

The Popakademie offers a very familiar atmosphere with practical courses and projects, which means you can build up a good network in the industry and rely on it after your studies. The organization of the courses is good, there are also many events outside of the courses, such as concerts, conferences and interviews with well-known faces from the industry. As a result, there is close cooperation with artists, which gives you a sensitive perspective on the work in ... Read more

Meaningful studies with valuable contacts

Music business

With the music business course, the Popakademie offers a course that is characterized by practical lecturers and close cooperation with companies from the music industry. The highlight for me was the project workshop, where you work out projects / goals set in advance with the company and hold regular meetings with the project team and project managers - employees from the business world. Two internships are also stipulated, during which you can make further valuable contacts on your own initiative ... Read more of the experience report

Perfect studies, great contacts & network

Music business

You will benefit from this degree for a long time afterwards. Even after ten years, I still have many contacts with former students, but also with the lecturers and university staff. The network is actively maintained here - and everyone benefits from it! I did my master’s degree at another university, but whoever thinks that you learn less as a "pop academician" is wrong. The content is mostly demanding and the lecturers ... Continue reading the field report

Distribution of ratings

Evaluation details

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  • Furnishing
  • organization
  • Library
  • Overall rating

8 reviews from the last 3 years are included in this ranking. This course received a total of 19 evaluations. All reviews that are older than 3 years are in the archive and are no longer included in the ranking.

  • 88% recommend the course to others
  • 12% do not recommend the course to others