What is the purpose of Generation Z.

Generation Z: Who is she, what does she want and what can she do?

Employees often first have to get used to or slowly adapt to the changing demands and working methods on the labor market. The generation that will reach working age in the next few years defines what this development will look like and how it will take place.

A reputation precedes the so-called Generation Z, but future employees can do more than just use their smartphone: New values, goals and, above all, a characteristic mentality are finding their way into the world of work. But who are the "newcomers" and what do they imagine an ideal workplace to be? What defines Generation Z, how it is defined, what its values ​​are and how HR managers the so-called Gen Z reach and deal with them, you will learn in this article.

Definition of Gen Z: Who belongs to Generation Z?

What was before Generation Z?

In the past, different generations have been given names that characterize them. For example, the Baby boomer Generation of the 1950s and 60s the Generation X. This name goes back to the photographer Robert Capa, who at the time was entitled to a project with the aforementioned name.

The naming of the years was continued with the designation with letters based on this. After Generation Y A new generation has been involved since around 1995: the so-called Gen Z (Generation Z). Depending on the definition, researchers locate the birth cohorts of the years 1995 and 1999 in Generation Z. The beginning of theGeneration Z but will also ab 1997 and until 2012 discussed. The end of the nineties therefore represents another generational change.

But how do changes or upheavals show up between the generations? Different influences and conditions cause such change and the change between generations. The media, for example, play a major role, but current affairs and significant events also have an influence on the generation change. Generation Z is particularly characterized by the fact that they grew up in a digital world. The time without the Internet and the possibility of constant communication was over at the end of the nineties.

Values, ideas and characteristics: what makes Generation Z tick?

While Generation Y (a generation earlier) attaches great importance to flexibility and personal responsibility, Gen Z's ideas seem to be heading in a completely new direction. Apparently the new generation leaves revive old values, because the desire for regulated working hours, Separation between work and private life as well as one firmWorkplace is again widespread.

However, that does not mean that the new generation longs for the past: Generation Z insists on familiar values ​​- but in a current context. aims such as a high income or a determined career no longer fit in with today's zeitgeist. Rather appear individual interests and plans action-guiding.

The new ideas and especially the Orientation towards private wishes represent a challenge for employers. The new generation will make up the majority of employees in the future. For this reason, HR managers should think about how they can implement the Gen Z perspective at an early stage. Just stay that way Company attractive as an employer and successful in the future.

Gen-Z: What defines the generation and their attitude towards work?

To the working conditions and To adjust circumstances in the company in good time and change, managers must first find out what the new generation of employees wants. Your wishes and ideals guide the future plans of companies.

In principle, the Generation Z is very different from its predecessors. The need for freedom and leisure remains, but it is far greater among Z-learners. Career goals are no longer defined by a high position in the company, career opportunities or the highest possible income. The new colleagues want their work to be good agree with their individual dreams and their private life. In addition to their job, they would like time to pursue their personal interests.

Tabular classification of the generations XYZ

Changes in the world of work: Generation Z in focus

What is clear is that the change does not happen suddenly. The new generation will find its way into the world of work bit by bit and with it the change will also take place step by step. What is difficult is the tendency that Developments are no longer clear reveal. The change takes place on different and above all on a multitude of tracks.

Since the Society more and more individualized companies, too, have to respond more and more to personal concerns. In addition, companies themselves are also changing. While certain structures and processes looked very similar in different companies in the past, companies are now developing more and more individual and unusual concepts.

In any case, companies should realize that they depend on Generation Z. The future depends on the activity of Gen Z. For this reason, it is important to respond to the needs of the new hires and understand their interests. There are divergent opinions among experts and executives about what adaptation and change should look like. Ultimately, every company has to decide for itself how it will win over the new generation and integrate them would like to.

Basically, small and medium-sized companies seem to have a good chance of getting Z-lers enthusiastic about themselves. Due to the declining popularity of high positions, work in companies is particularly important flat hierarchies attractive. The clear design and structure help smaller companies to organize themselves flexibly and to respond to individual needs.

Note: Large corporations should be aware of this tendency: the possibility of change and a pleasant one working climate may be decisive in recruiting new employees in the future.

Prepare for the future: what the newcomers want and how companies plan

Generation Z grows up in a completely different world than Generation Y. Technical possibilities and the social conditions are different from 20 years ago. Therefore, the future employees will behave differently and make new demands on their employers:

  1. Cultural fit and focus on personality
  2. promising development opportunities
  3. clear goals and clear structures

Gen Z pays attention to personal wishes and lifelong dreams. If a person dreams of traveling the world, then this desire has a high priority in their life. This also has an impact on the job and your career goals. While companies are increasingly paying attention to the Mentality of the employees fit with the company's values, employees also value them Cultural Fit. Because: A job that does not fit their own personality is not desirable for Generation Z.

Even if the new generation of employees demands regulated working conditions, that does not mean that they do not want to develop. Companies should enable the separation between leisure and work, but at the same time too Promote further developments. Gen Z strives for more and wants to develop. That's why companies should Training options offer and communicate them clearly.

Companies have to adapt

Companies should also formulate goals and intentions just as clearly. While Generation Y still insisted on going open ways and for example job advertisements Variable instead of fixed, that changes for Generation Z. The new generation of employees wants know exactly what to expect and what she can count on. This also includes knowing where the career is going. Already the Advertisement for a job Responsible persons should therefore formulate them clearly.

Reaching Generation Z: How HR Managers Adapt to Gen Z.

Companies can feel the changes from the very first contact with the new applicants. While the Use social media to recruit new employees has risen sharply in recent years, companies should consider their Rethink strategies well now. Opinions are mixed in the new generation: Since digital natives are constantly inundated with information on different channels, companies should use the Plan contact carefully.

The basic rule is that HR managers consider the new employees quickly and easily via social networks, at school or university and through influencers. So-called influencers are people who are in public and receive attention via social media. They often serve as a role model for their supporters and influence them in their consumer behavior as well as in their interests (statements).

Conclusion on making contact

It makes sense not to act through all existing channels, as the potential candidates could then feel overwhelmed and get tired of the advertising and the mass of information. For this reason, those responsible should ensure that innovative methods apply and this purposefully and consciously to use. Few effective tactics have a more positive effect than many common approaches.

FAQ - frequently asked questions

Definition: what is a generation?

The term originally comes from Latin and, similar to epochs, describes a period in which certain people were born. The distance from one generation to the next is initially indefinite. However, there is an average period of time that is always roughly the same.

What is typical for Generation Z?

You grew up in a digital world, are constantly connected and strive for intangible goods. They are optimists and realists at the same time and are very relaxed and noncommittal at work.

How many people belong to Generation Z?

About 10% of the German population belong to Generation Z.

What do you call millennials?

Millennials are a generation from 1980 to 1985. “Millennials” is another word for Generation Y.

What is the significant difference between Generation X, Y, and Z?

The Generation X (1965-1975) has pronounced consumer behavior and a high level of education. In addition, the vintage can be characterized by a lack of orientation and a lack of interest in the common good. They are also referred to as "slackers", which translates as "idlers".

The Generation Y (why), also known as Millennials (1980-1995), questions a lot. They are critical of certain norms, traditions and circumstances and have a strong desire for self-determination.

Generation Z (1995-2010) consists without exception of digital natives. You have the desire for free development and are therefore considered non-binding. In addition to the pressure to perform that they feel from social media, they have enormous difficulties in making decisions. By being online all the time, they do not come to rest and seldom reflect.

Author: editorial staff personal knowledge

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