How is IT implemented in startup companies

Current start-up dates

Reason 1: Sustainable IT in the business plan convinces investors and sponsors

The topic of sustainability is already gaining importance in start-up projects. In the meantime, every start-up project is required to present its own sustainability strategy in the business plan. Investors and sponsors also check to what extent sustainability strategies have been established in the start-up project. By implementing a sustainable IT infrastructure, founders demonstrate that they can implement sustainability strategically and entrepreneurially. Therefore, young entrepreneurs should align their IT infrastructure sustainably when they are founded.

Reason 2: Sustainable IT promotes credibility

In addition to indirect influencing factors, such as resource savings, process and product optimization, which lead to cost reductions and thus increases in profits, a positive connection can also be seen between compliance with environmentally relevant aspects and economic business continuity. The reason for this lies in the credibility and sustainable positioning that is assigned to sustainably oriented companies. The increasing integration of IT in all business processes, depending on how it is used in the company, as well as the increasing dependency on information technologies opens up new discussions about the requirements and challenges of sustainable information technologies.

The internationally active corporate and management consultancy KPMG assesses that companies that make their IT sustainable are repositioning themselves in the public eye. This translates into a decisive competitive advantage for sustainable companies.

Reason 3: Sustainable IT strengthens competitiveness

Regardless of the new EU obligation to report on CSR, ecological and social aspects have long been established and affect the consumer's purchase decision. This can be positive for production and consumption and at the same time it is an incentive for companies to expand their own commitment. In addition, studies have shown that a positive external presentation of sustainable companies also has a positive effect on economic success. Social engagement does not have a negative impact on the return on investment. The IT of young companies should therefore be an optimal combination of ecological aspects, social requirements and economic efficiency. In this way, companies not only conserve (internal) resources, but also remain competitive.

Reason 4: Sustainable IT creates structure and order

As a holistic approach, sustainable IT takes various processes into account: from procurement and use to the recycling and disposal of IT. The basic principle should therefore be the requirement of a lean corporate IT, which is about getting by with as few resources as possible. Your company only uses as much IT as is actually needed to support and execute company processes.

To do this, you should first carry out a target / actual analysis and a thorough recording of your requirements: Do you work on a mobile basis or at permanent workplaces? How are your workflows? What hardware do you already own? Which operating systems are established? Which software solutions do you work with? And what other IT-based applications are planned? The results of this inventory can be evaluated and you receive a well-founded summary of your requirements and at the same time an overview of where you can save resources and costs. Young companies in particular receive structure in their data through a well-founded inventory, implement standards in a more targeted manner internally and also receive an analysis of their requirements. This means that start-ups are solid and structured right from the start. In the growth phase in particular, companies benefit from a structured foundation.

Reason 5: Sustainable IT minimizes investment and maintenance costs

A lean IT infrastructure minimizes the need for hardware, which minimizes resources and costs for the investment and operation of the IT. The use of open source software and free software not only saves license costs, but at the same time these software solutions also require less computing power and storage capacity than proprietary software. Through the use of tried and tested methods as well as standardization and automation, your work processes can be optimized and manual work steps that have an increased potential for errors can be replaced. This not only increases your internal workflow, but also gives you the capacity for innovation and creativity. Resources for the administration and maintenance of IT can be used in a targeted manner. Investments in costly hardware are saved and the possibilities and advantages of professional corporate IT are exhausted. Companies that have yet to establish and assert themselves in the market benefit from this in particular.

Reason 6: Sustainable IT grows with your own company

Flexibility and scalability are decisive competitive advantages for young companies. Therefore, you should make sure that your IT is adaptable: hardware, software, security, hosting, administration. IT equipment that was purchased at high cost, but is no longer up-to-date after a while and does not meet the requirements, can limit the flexibility of a young company and inhibit growth.

IT plays a major role, especially for start-ups. Your company's own IT infrastructure should be built on a solid foundation. Set the right accents right from the start. It is helpful to think in larger dimensions in order to communicate about structures and work processes.

You will find another set screw for a lean IT infrastructure in a flexible and modular system design of your IT. When purchasing hardware and software, make sure that it is modular, expandable and scalable. This allows you and your company to remain flexible and to react more quickly to new requirements or innovative technologies without having to forfeit the sovereignty or security of your data.