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The Viennese fashion scene has some established designers to offer who are also internationally known and successful.

Petticoat and rockabilly, traditional blouse and tattoos: Lena Hoschek has developed her own style for self-confident women. Stars like Katy Perry wear pieces from the collections of the young Austrian who studied at Vivienne Westwood. She focuses on the female silhouette in the style of the 1950s. Lena Hoschek's fashion is available in her flagship store in the 1st district, which shines in the splendor of old Hollywood. Shoes, couture dresses and bridal wear are also available in the flagship store.

The Vienna-based Bulgarian Petar Petrov has become an indispensable part of the domestic fashion scene. His style is characterized by reduction, he uses surprising colors and details. Originally specialized in men's fashion, the designer has for some years now also had a women's collection that focuses on minimalism and special materials. The Park Concept Store carries both women's and men's fashion by Petar Petrov, Liska am Graben only has women's fashion in its range.

Anita Aigner and Gudrun Windischbauer, the two women behind Schella Kann, are among the pioneers of the local fashion scene; they founded their label back in the 1980s. The reduced, high-quality designs are available in her shop on Spiegelgasse.

Michel Mayer is also one of the pioneers in the Viennese fashion industry. In 1995 she founded her label of the same name and has been running a successful business in Singerstrasse since 2001. Her feminine fashion is known for flowing silhouettes, sophisticated draping and asymmetrical cuts. Evening dresses are her specialty.

Susanne Bisovsky has developed an inimitable way of taking up traditional motifs and transforming them into couture. The image of the beautiful Viennese woman who is chic lady and cheeky girl at the same time shapes her fashion style - Viennese chic. She combines folkloric elements with elegance in her Viennese studio or contrasts them with punk. She is inspired by patterns from the past. Celebrities like Anna Netrebko and Peggy Siegal wear Susanne Bisovsky's creations. The well-known fashion critic Suzy Menkes became aware of her unique fashion style, paid a visit to the couture salon in the 7th district and reported on it in the New York Times.