How can you earn with art creativity


Can you make money with art and creativity? This was the question addressed by the first “Invest in Creativity - Investors Lab Berlin”. The new event format of the Creative Europe Desk Berlin-Brandenburg and the Kreativwirtschaftsberatung Berlin tested for the first time in Berlin the framework conditions under which companies from the art and creative industries and investors can work together. The final pitch of the training program started as a pilot project took place on Thursday, July 13, 2017 in Berlin. In seven minutes each, the selected companies presented their business to culturally affine investors and representatives from business and administration. And they showed that business with creative ideas can open the way for completely new business models and revenue opportunities. Participating companies included Berlin Producers Media, Childish, coGalleries, Flickering Bytes, Greta & Starks, Movis Design and Sugo Klangfabrik.

Before the final pitch, nine companies from a wide variety of arts and creative industries were intensively prepared in June and July 2017 to win over investors for the companies and their business ideas with a tailor-made presentation. At the same time, interested investors received specific knowledge about the cultural and creative industries in order to be able to make future investment decisions better. Among the participants in the Investors Lab Berlin was Seneit Debese, CEO of Greta & Starks, who has already received funding from Creative Europe MEDIA and the Medienboard Berlin-Brandenburg for its barrier-free app: “I thought the Investors Lab was great. The Creative Europe Desk and Kreativwirtschaftsberatung Berlin have put together a great program. The entire preparation was very well structured and helped us to specify our pitch. The pitch day opened up very good contacts to potential and interested investors. We have received very useful feedback and are looking forward to continuing the talks soon and turning them into real participation. "Juliane Schulze, Board Member Media Deals, was the workshop leader:" The cross-sector approach of Investors Lab Berlin has proven to be the right path. On the one hand The participants were able to support each other enormously in recognizing and naming development and growth potential. On the other hand, the investors discovered impressive entrepreneurs in the inspiring range of companies with whom they stay in contact. "

In the medium to long term, the Investors Lab Berlin would like to build a bridge between the cultural and creative industries and private financiers in order to open up new and additional financing options for creative professionals in the city. “Beyond the tech and e-commerce-oriented programs in Berlin, we wanted to create a framework for companies from the cultural and creative industries in which new business ideas and business models are ready for presentation and suitable investors are presented. The diversity of the projects was exciting - from audiovisual media to design and fine arts. We very much hope to be able to develop a long-term program from this pilot project ”, says Susanne Schmitt, head of the Creative Europe Desk Berlin-Brandenburg. And Melanie Seifart from Kreativwirtschaftsberatung Berlin, who developed the format together with the Creative Europe Desk Berlin-Brandenburg, adds: “In our experience, access to private donors is a rocky road, especially for companies in the cultural and creative industries it is necessary to level things out from several sides. On the one hand, Invest in Creativity - Investors Lab Berlin wants to break the cliché in the minds of investors that there is no growth potential in content-based and content-focused business models. And on the other hand, it is important to support companies in the cultural and creative industries in developing their business models in a growth-oriented manner. "

"Invest in Creativity - Investors Lab Berlin" is a format of the creative industry consultancy Berlin and the Creative Europe Desk Berlin-Brandenburg. The Creative Europe Desk Berlin-Brandenburg provides information in the region about the funding opportunities of the Creative Europe Media Program of the European Union and ensures networking and professionalization of the industry in Europe. Kreativwirtschaftsberatung Berlin advises independent creative people from start-up projects to existing companies free of charge and provides information on further support offers. In addition, she organizes regular events on industry-relevant topics and networking evenings for the creative industries.