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Pitch deck examples of successful startups (Airbnb, Uber, Facebook)

What is a pitch deck?

A. pitch deck is usually a 10-20 slide presentation that aims to give a brief summary of your company, your business plan and your startup vision. It also serves very different purposes, from trying to get a meeting with a new investor to presenting in front of a stage, and each of them should follow a different structure.

A Presentation for a demo day for example, should be very visual and contain very little text. She will be viewed from a distance and you will do the talking. A presentation on pitch that you want to send by e-mail, on the other hand, should be completely self-explanatory. It will be visible on a laptop monitor, so a small font isn't too bad.

In these cases it is also very useful to follow your investor's activity on the presentation to find out if he has actually read the slides 100%; this can be crucial in determining the frequency of follow-up emails. In our case, that was key to raising our final round of funding. A number of pitch deck platforms offer this as a function.

Related article:The 35 best pitch deck templates

What should be in an investor pitch deck?

A number of writers, venture capitalists, startup founders, and evangelists have created different versions of what they see as required elements for successful pitching presentations. Most of them are concerned about the following Pitch deck outline Some:

  1. problem
  2. solution
  3. product
  4. Market size
  5. Business model
  6. Underlying magic
  7. competition
  8. Better / different
  9. Marketing plan
  10. Team Dia
  11. Traction / milestones

The best pitch deck examples:

If you have made it this far, you are probably looking for some inspiration on how to create a pitch deck for your own startup. Yes, you've come to the right place. First, let me say that this may not be the best approach when targeting investors: "Every investor deck should be tailored to the strengths of the company." Let's start by covering some basics:

The story you tell about your idea, your team, and the concept validation (yes, metrics !!) will ultimately determine whether or not your deck is appealing. Still, it is definitely a good start to get inspiration from already successful startups.

We have a video on how to make a pitch deck for investors.

The best pitch decks examples:
  1. Airbnb pitch deck
  2. About pitch deck
  3. Facebook pitch deck
  4. Slidebean pitch deck
  5. Sequoia Capital Pitch Deck
  6. Peloton pitch deck
  7. Buffer pitch deck
  8. Monthly pitch deck

1 - Airbnb pitch deck template example

This is one of the most wanted references on the internet, probably because it's a company we are all so familiar with. As you'll see, this is a classic 10 slide investor template deck, not too far from Dave McClure's startup Viagra.

We also took the liberty of redesigning the original slides using Slidebean's Pitch Deck Templates and wrote a full article on the process and teardown of the original content. You can find it here:


This is the original Airbnb pitch deck slide layout:

  1. Cover or title slide
  2. problem
  3. solution
  4. Market validation
  5. Market size
  6. product
  7. Business model < killer="">
  8. Market takeover
  9. competition
  10. competitive advantages
  11. Team Dia
  12. Press
  13. Testimonials from users
  14. Financial model

The killer slide in this presentation is your business model slide because it sets out your income model in the simplest possible way. You get a 10% commission on every transaction, period.

Also notice how simple the problem slide is in the presentation: 3 simple bullet points are enough to describe the problem.

Even though we redesigned the original elevator pitch, the simplicity and small number of elements in each slide had been carried over from the original deck. As we mentioned earlier, when it comes to presentations, less is more.

2- Uber pitch deck template

To mark the ninth anniversary of Uber's founding, its co-founder Garret Camp shared the first slides they made in late 2008. Originally called UberCab, Uber has grown from a simple idea to a large platform that has improved the ride-sharing industry.

Here you have the 25 slides from Uber deck! There's a lot to learn from your very first pitch:


3- Facebook pitch deck template

It's pretty hard to imagine a world without Facebook today. But back in 2004, 21 year old Eduardo Saverin was just another entrepreneur trying to convince people to make money into a growing company called thefacebook.com that was co-founded by him and his friend Mark Zuckerberg.

The story of how they founded one of the most successful companies in history was portrayed dramatically in the 2010 film: The Social Network. Mark Zuckerberg himself has admitted that the film, like many other biopics, is imprecise in many respects. But he also admits that the film reproduces a lot of the details correctly.

One of them is that Eduardo actually went to New York in 2004 when thefacebook.com was launched to try and sell Facebook's initial idea of ​​ads to potential customers.

Facebook's original pitch deck was basically a media kit that included the company's value proposition, key metrics, and the Online marketing services contained.

At the time, the company wasn't making money on The Facebook, so their presentation was not based on sales performance (in fact, they were still figuring out their overall business model). Instead, they bet on solid numbers like you User engagement, the customer base, and growth metrics.


Here is the overview of Facebook pitch deck:

  • Cover or title slide
  • Killer opening quote
  • solution
  • Product description
  • Market validation
  • vision
  • Market size
  • User demographics
  • User engagement ✓
  • Growth metrics
  • services
  • Contact
  • Murderous conclusion

The biggest difference you'll find from this presentation to an investor presentation deck used today is that there isn't any Problem slide gives. Facebook pretty much created the need for college students to interact in the digital world. A created need that soon became so real and massive that it was obvious that it had to go beyond colleges and universities in the United States.

4- Slidebean pitch deck

Our slide deck on the 500 Startups Demo Day was the culmination of a 2 startup accelerator process, hours of rehearsals and dozens of adjustments thanks to feedback from our mentors. Pitching at a demo day event is very different from pitching in front of an investor in a face-to-face meeting. I've blogged about it before:

Related reading: A complete guide to creating a pitch deck presentation

Also, when promoting Slidebean as a presentation maker, our presentations have to ROCK which means a lot of pressure for every demo day or on-stage pitches that we have to do.

Here is the latest version of our deck:


Slidebean pitch deck slide layout:

  1. Cover or title slide
  2. Question to the audience
  3. Product Slide (Dave McClure's Ugly Presentation)
  4. Traction-1 < killer="" slide="" right="">
  5. Traction-2
  6. Traction-3
  7. market
  8. Problem-1
  9. Problem-2
  10. Problem-3
  11. Product demo
  12. Product-1
  13. Product-2
  14. Product-3 (presentation templates)
  15. Product-4
  16. market
  17. Business model
  18. Team Dia
  19. Summary < killer="" slide="">
  20. Contact / closure

Notice the BIG difference in the number of slides. Keep in mind that this is a demo day deck so someone is expected to stand before the presentation.

Most deck slides have very little text and only a large picture or two, so you can scan your presentation much faster. If you watch the video, you will find that each slide only stays on the screen for a few seconds.

5- Sequoia Capital Pitch Deck

Since Sequoia Capital has a good reputation for investing, it makes sense to take a page out of her book. This pitch deck structure is perfect for companies looking for investors to develop a pitch. Much like a business plan, a pitch helps answer potential questions an investor will have before investing their money in your business. This presentation slide deck has slides that build on top of each other to create your entire pitch.


Each slide on the pitch deck will help you guide your potential investors through the investment opportunity that you are offering them. The slides included in the Sequoia Capital Pitch Deck Template each have a specific purpose that guides them on the path of discovery into your pitch.

  • Problem: This slide is your opener. You represent the problem your target audience is having and work on setting up your pitch.
  • Solution: This slide follows up on the problem by showing your solution to the problem from the previous slide.
  • Why now? This slide is the perfect opportunity to discuss the existing market validation.
  • Market size: Give your potential investors a chance to see how big your market share can be once it's funded.
  • Competition: On the competition slide, you can put your market research skills to the test by showing which competitors currently exist in your market and how your solution is better suited to the customers.
  • Product: Your product display is where you have the chance to really get to the heart of the product that you are selling and that that investors are putting their money into.
  • Business model: Most investors want to see a solid business model that will bring them returns.
  • Team slide: This slide is your time to shed light on all of those who are behind the company.
  • Board of Directors / Advisory Boards: This is an additional slide that can be useful for discussing other people who are critical roles in the business and its potential for growth.
  • Financial model: This slide is used to show the investor your current success before you move on to the last slide, Fundraising, on which you ask the investor about your pitch.
  • Fundraising: Your final slide is almost like your call to action.
  • The Sequoia Capital Pitch Deck can be customized to meet your specific needs, such as: B. by removing slides or changing the order of the slides presented.

    Read about it: What is a pitch deck presentation

    6 - Peloton Pitch Deck Template

    Peloton has shaken up the fitness industry with its stationary bike system that connects users and trainers via the Internet.

    Founded in 2012, the company now has a range of fitness equipment and sells monthly subscriptions to enjoy live and on-demand classes. Their mission: "Peloton uses technology and design to connect the world through fitness and empower people to be the best version of themselves anywhere, anytime." Do you have a business idea for this industry in mind? We recreated the pitch deck Peloton used to get funding. Look at it!


    The foils that make up this deck are:

    1. cover
    2. content
    3. Target group consumers
    4. Consumer promise
    5. Brand values
    6. Who we are (2 slides)
    7. Brand wheel (16 slides)
    8. recapitulation

    7 - Buffer Pitch Deck Template

    This is the pitch deck that Buffer used to raise $ 500,000 for their startup as it was redesigned by Slidebean. The highlight of this deck is the traction foil, which the founders describe as crucial for their success.


    This pitch deck contains the following slides:

    1. cover
    2. Social trends quotes
    3. Social media question
    4. Update queue
    5. Traction
    6. Milestones
    7. Business model
    8. Social media landscape
    9. The effect of buffering
    10. A common standard (2 slides)
    11. team
    12. e-mail

    8 - Recurring pitch deck template

    The average small business has 42 SaaS tools and spends ~ $ 200K / year. The problem is that there is no centralized view of this stack. Founders are often confronted with verifying that a tool is actually being used by all of the places they are paying for.

    When we tried to find a platform to organize this, we saw that many of them targeted companies with 100+ employees. These are not well-known brands; they are companies that mainly work in outbound sales.

    But these small businesses, like us at Slidebean, have a problem. The average company under 100 employees has 3.6 duplicate apps, 2.6 orphaned subscriptions, and an average of 17 platforms per employee. And of course that continues to increase.

    So how can we solve this problem for small businesses that have an absolute focus on optimizing spending. With Recurring, we can connect to their accounting software and their emails to collect invoices, we can measure user activity with SSO and their Gsuite logs - but most importantly, we can offer smart recommendations. This is the pitch deck:


    This pitch deck contains the following slides:

    1. The monthly app
    2. Traction
    3. The problem
    4. The solution
    5. Target customer
    6. Business model
    7. Launch plans
    8. Rollout plan
    9. Competitor
    10. team

    Recommended video: How do you pitch new ideas to investors?


    Pitch deck templates

    In addition to the pitch deck examples we've shared here, we've created, curated, and redesigned several pitch decks and posted them as templates on our platform. Our presentation templates provide a fillable outline that can get your presentation workflow going. Build a pitch deck that will get you funding. Browse through the templates of the most successful startups in the world. Check out all of them here.

    Start your pitch deck