How can I get a job right away
Application: With this short LinkedIn message, the sender immediately got a job
Kathryn Minshew, founder and managing director of the career site "The Muse", was not looking for a new head of marketing in 2012.
Then she received a message on the LinkedIn career network from a certain Elliott Bell that made her change her mind. He then worked for "The Muse" for four years.
Here is the message he sent Minshew on Linkedin as an application.
The news can also be read in the non-fiction book "The New Rules of Work", which Minshew wrote together with her co-founder Alex Cavoulacos.
Application via Linkedin message
I wasn't the main target group, of course, but I still took part in the “Women 2.0” conference for my company, EatDrinkJob, and had the opportunity to see you on stage at the pitch. I was very impressed by you, your team and especially your company.
I was at Seamless.com for six years working with the amazing executive Jason Finger (whom you know well). I see impressive potential in your company and would be delighted to be involved in any way. My primary focus is on marketing and I have a lot of experience with the companies and users who are exactly your target group. I would like to tell you more about my skills and I am convinced that they could help you meet and exceed your growth goals.
Congratulate yourself on your success. And again: I would be happy if we can find an appointment so that I can tell you what I can contribute.
All the best,
Why this news is a good application
In an interview with Business Insider, Minshew explained exactly why the news as an application was so engaging:
- He mentioned one personal detail - that he saw her on stage at the conference
- He complimented her - that she and her team had impressed him badly
- He clearly stated that he wanted to work for “The Muse” - and not for just any company
- The two sentences about his previous experience were enough for her to take a closer look at him
- He mentioned a mutual acquaintance she could find out about him
- He didn't suggest anything specific that would have put too much pressure - like a 30-minute phone call the next day (that's already happened to Minshew)
In an article for The Muse, Bell wrote that it only took him two minutes to get the news.
Unsolicited applications are underestimated
Cavoulacos, the co-founder of The Muse, explained to Business Insider why you should sometimes send an unsolicited application via LinkedIn, Xing or email.
“If you don't ask for it, you won't get it. What would the worst case be here? Kathryn has not seen or read the message, or she writes back 'Sorry, no'. Then you have lost nothing. "
Liz Wessel, a former Google employee who is now the managing director of the WayUp job site, saw it similarly in an interview with Business Insider.
“Don't question yourself,” said Wessel. “The worst that can happen is that someone doesn't answer. In all honesty, what's the problem? Go ahead and write an email. "
Also read: An expert has read more than 300 cover letters - she can decide in 3 minutes whether they are good
Wessel urges all employees at WayUp to send their idol an unsolicited application - and she also has tips for the perfect message.
If you are having trouble gathering your courage to write a message, then try to empathize with the other person. Or as Minshew told Business Insider, "The person on the other hand might be delighted to find someone to work with."
This text was translated from English by Valentina Resetarits.
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