How does BHEL recruit engineers

Successful market entry strategies

Business Success in India pp 115-203 | Cite as

  • Karl Waldkirch


The market entry should take place under India-specific aspects: the beginning is the Visiting a fair. So it makes sense to pursue a two-pronged strategy: India is as Sales market for exports and as Procurement market Interesting. Many German companies carry out these steps simultaneously, after successful sourcing they start exporting for their parent company and vice versa. The first bridgehead is in the form of a Liaison Office built up. Customer contacts are systematically established and maintained. Many European medium-sized companies tend to invest with one before investing and taking a risk License production To gain experience. You give a local Indian manufacturer permission to manufacture certain components or products, with their know-how being made available by the foreign partner for a fee.

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© Springer Fachmedien Wiesbaden 2013

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