What are some good app ideas

7 steps how you can develop an app idea

How do you develop an app idea?

What makes an app so special is not just the idea itself, but also how the app is marketed, how it is maintained and updated, and how it affects the lives of the people who use it. Read here the 7 steps how you can develop an app idea.


Step 1: Realize It's a Business

Many people wrongly believe that apps market themselves and that one good idea is enough to generate thousands of downloads and make a lot of money. However, this is a wrong idea. Some mediocre apps have millions of downloads, other really great apps don't get a thousand app downloads - even over a period of several years. If you're not ready to promote, market, and advance your app like you would for a normal business, then apps are probably not for you.


Step 2: solve a problem

Lots of people want to develop an app to be self-employed and make money from home. However, if you don't use your app to solve a relevant audience problem at the same time, it is unlikely that you will get very far. It is therefore advisable, for example, to identify areas in which other apps are not working optimally in order to then concentrate on closing these gaps.


Step 3: Analysis of the competition

Before moving on with your idea, it can be very insightful to take a look at the competition. What does it do, what you could possibly improve, what are its strengths and is there something that your competitors do that you are not yet able to do yourself?

This last question in particular can be very important because this is where you have to think creatively.

Of course, you might not need this missing feature for your app. However, the chances are high that such a feature will make the competition unique.


Step 4: definition of the MVP

In order to define the “Minimal Viable Product” you should try to identify those features that are really crucial and indispensable for your app. Features that are not part of the core experience of your app should be omitted for the time being in order to be able to launch as quickly and cheaply as possible.


Step 5: Marketing Plan

With this step, you should still not have spent a single penny on programming, logo design, or other promotional materials.

Instead, you should work on finding out the names of potentially interested journalists who could report on you and your new app, compiling lists of Twitter influencers, looking for websites that could write reviews of your app, and gathering ideas for compelling press releases and worry about any other marketing-related topic.

These are the tasks you would have to deal with anyway once your app is developed. However, it is advisable to think about it beforehand, as this can teach you a lot and thus increase your chances of success.


Step 6: create wireframes and views

At last. That's the fun part. By now you should know in detail how your app should work, which functions are critical and which can be left out.

Most of the time in this step should be spent sketching out on paper each key screen in the app. This includes, for example, both a view for the login screen and one for the view with ‘Forgot your password?’.

In the end, this could possibly be 40 screens, which will be very convenient for you in the following steps.


Step 7: Contact app developers

With your marketing plan in one hand and the wireframes and screens in the other, you are now ready to contact the developers to inquire about prices and offers.

Take a look around, don't be shy and be realistic. Many app agencies that have their own programmers charge a significant hourly rate, while offshore freelancers are much cheaper. Finding a balance between quality, reliability, and pricing can be a difficult task, but most importantly, with all of the groundwork already done.

Listen to the developers' topics, suggestions and problems and face them with an open eye. Then go over your strategy and wireframes again and sleep for a day or two before making a final decision.


How do I know if my app idea is really good?

This question is interesting, but unfortunately not very common. Most people with an idea for a mobile app assume their idea is great and don't ask that question.

While we don't doubt that most of the ideas are really great, that doesn't mean the app is an automatic success.

Creating a great product is one thing. However, fully selling and marketing this product and ultimately convincing people to use and love this product is a different matter.

So if you don't have a plan on how to communicate your app to a large audience, you can have the best idea ever and still only generate 100 total app store downloads.

However, the opposite can also happen - a horribly designed app will trigger hundreds of thousands of downloads because it has a good marketing plan.

After all, if you haven't downloaded the app yet, you don't know how great or mediocre it is.

If only a few people think your app is great, it is far from the only factor that makes a good app.

If you rely solely on the fact that your app is already making the rounds through word-of-mouth, then the success is particularly questionable.