Why don't people trust me
Do you trust me? Why we can't live without trust.
Trust. A big word. Trust can be earned, given and lost. You can confide in someone, but you can also dare to dare to do something.
Trust. A big thing in our life. Because without trust, we couldn't cope with our everyday life. According to the media theorist Luhmann, trust can be understood as a mechanism for reducing complexity, as a risky advance payment. How would I make it to work if I didn't trust the train to get me there? How can I drink my coffee without worrying about it and not being afraid that it will harm me? Trust makes our life easier; besides trust that I will survive the day unscathed, it is the basis of every social relationship.
But trust is not only important in our private environment, also in our society, in our system of communication and information society, trust is - if not the central point. This is about public trust that makes the complex world easier for us. We trust public figures, institutions and brands - some more and some less. Trust, but also mistrust, is constituted and changed in a constant media-mediated process.
Experience over the past few years has shown that this can change quickly. The accusations of the lying press echoed through the media houses, not only the private ones, but also the public ones. People have the opportunity to research, question and obtain information in different ways. The possibility is there. But who is really using them? Who researches a topic for hours, gets information through different channels and tries to look at every side of the coin? We live in a fast-paced time where everyone doesn't have time, where our attention spans have sunk to a minimum. Even if we believe the allegations that the media really press lies, we again trust someone who brought these allegations into the room in the first place. If we don't trust anyone in our social system of communication and information, we will be caught in a spiral of mistrust. Nothing is actually true anymore and nothing is actually wrong until it has been seen with one's own eyes. Therefore we need trust in order to survive in our society.
A current study of the University of Mainz shows that the number of people who tend to or completely trust the media on important issues has increased since 2008. Today 40 percent of citizens trust the media completely, 29 percent do not trust them at all. 40 percent doesn't sound like much at first, but at least it's more than a few years ago. Is the increase due to a more transparent way of working in the media or is it due to ourselves? Donata Hopfen, the chairwoman of the publishing management of the Bildzeitung, says: "Our world is getting more and more complicated, the need for reliable, relevant sources is increasing." So we are actively looking for actors whom we can trust. And whether we trust or distrust depends on what experiences we have had and what we accept. Why do we trust the news channel to tell the truth about what is going on in the world? He is believable.
Credibility is a partial phenomenon of trust. Actors are perceived as credible if they have the experience that their communicative actions correspond to the truth and that it is consistent. So it doesn't just have to be true, we have to be able to rely on the fact that communication and action are consistent and free of contradictions. This not only applies to the media, but also to companies. Because with every purchase, every time we spend money on something, we give the company a leap of faith. Is it really the best? Does the brand really stand up for its values? We don't trust it, we don't buy, we don't choose and we don't act. That is why the central question of every company should and must be: How do I get people to trust me? How do I manage that I am not just one of many, but someone with whom my customers can identify, who they know why I do what I do and how I do it. You will find the answers to these questions in the next post, trust me!
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