How do I market hotel linen

Linen crown / Eccel: On common paths


Linen Crown GmbH & Co. KG
Bozen / Laichingen - The Laichingen hotel laundry professional, Leinenkrone, and the South Tyrolean hotel outfitter Eccel have founded a joint subsidiary and have bundled their sales activities in the South Tyrolean and Italian hotel textile sectors. Since August 31, 2011, the collections of the two hotel linen professionals have been brought together in Eccel Professional GmbH and marketed jointly in South Tyrol and Trentino. This creates a powerful company with which the market share is to be expanded significantly. The decisive advantage for customers in the hotel and catering industry: They receive a wide range of future-oriented laundry solutions with expert advice on site from a professional source. "Eccel is a partner of choice for us. We have both grown healthily in the industry, both have a textile tradition of more than 100 years and therefore fit together very well Excellent marketing of sales channels as far as Italy ", explains Hans-Werner Groß, managing partner of Leinenkrone, the common strategy. Kurt Eccel, head of the Eccel group of companies, also underlines the advantages of the merger: "This has enabled us to restructure our hotel laundry activities and to bring them together in a service-oriented company. With Linen Crown, we have a partner by our side, With its extensive hotel laundry solutions, we can serve our customers even more professionally and expand our market presence. "

All twelve employees of the previous Eccel subsidiary Lavarent will be transferred to the new company at the existing location in Bolzano and will move into new business premises in Bolzano at the end of the year. Hans-Werner Groß becomes the managing director of Eccel Professional GmbH. At the "Hotel" trade fair, which will take place in Bolzano from October 17-20, 2011, Eccel Professional will be presenting itself to customers for the first time and welcoming visitors to the stand.
Laundry crown is one of the leading providers of hotel and catering laundry in Germany. In 2010 the laundry professional celebrated his 50th company anniversary.

Laundry crown is based in Laichingen, a well-known textile center on the Swabian Alb. The traditional company employs around 70 people there. The textile company Eccel, based in Bolzano, has been the South Tyrolean market leader in hotel linen since it was founded in 1907.

Kurt Eccel is at the head of the company. In total, more than 150 people are employed in several subsidiaries. from Haustex 09/11 (Economy)